Critical Incident Communications is the culmination of decades of law enforcement and media production experience delivering critical information to the public. Working in one of the largest law enforcement agencies in the country, CIC members have been instrumental in developing new methods for maintaining clear, direct presence for the communities they serve.

In 2021, in California alone, over 1,400 use of force cases were reported by law enforcement agencies.

The unfortunate trend is that use of force cases, and fatal officer involved shootings are rising from year to year in the U.S. Understanding how, and why these cases occur is essential in maintaining the public’s trust in the agencies that serve them.

Increased use of body cameras, as well as the over 300 million smart phone cameras in the country have aided, but also complicated the investigation of these cases. Understanding how to navigate this new media world and conveying clear, fact based messaging is critical to keeping the public informed.

A 2020 survey of 20,000 Americans showed that nearly 3 in 4 people believe that the media is pushing an agenda through their programming.

The race to be the first to break a news story has resulted in an environment where not all reporting is based in facts or is based on incomplete information. As a law enforcement agency, delivering clear, fact based messages directly to the public is a vital part of establishing community trust. Critical Incident Communications are the experts in navigating the complex world of public messaging during crisis and critical situations.